MIND OASIS · CREATIVE PERFORMANCE OS

Good morning.

creatives in motion

Today's focus

Open Review →

Bottleneck

Open Review →

Upcoming launches

Open Planning →

Team workload — this week

Open Planning →

Live activity

Quick actions

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Campaigns

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Total creatives

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Approved

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In review

All work

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Naming · v3 MO_[Channel]_[OS]_[Funnel]_AppActivation_[Theme]_[Variant]_[Country]_[Language] themes: ComingSoon · AppIntro · UGC_[Mood_Audience_Concept] · Generic_[Mood]

Stap 1 · Kijk

Patronen laat automatisch zien welke creative-kenmerken (hooks, formats, talen) het best presteren in je Meta-data. Nog geen mening nodig — gewoon kijken wat opvalt.

Stap 2 · Test

Zie je iets interessants? Maak er een experiment van: schrijf op wat je verwacht en waarom, start de test, en rond af met wat de cijfers zeiden.

Stap 3 · Bewaar

De conclusie sla je op als learning. Zo bouwt het team een kennisbank op: bij elke nieuwe campagne kijk je eerst hier wat al bewezen is.

📊 Meta performance

Periode

📈 Patronen uit je data

creative-kenmerk × performance — spend-gewogen

🧪 Experimenten

📚 Learnings — de kennisbank

Categorie

↗ Open documentation

Architecture, workflows, table schemas

10

Airtable tables

7

Dashboard pages

4

Automations

4

User roles

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Campaign health

Performance insights

Checks all campaigns for missing fields required by the automation script. Fix issues before running generation.

⚠ Operational alerts

🔍 Audit checks

All changes across campaigns, creatives, assets and library in the last 7 days.

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Reports & exports

Campaign overview CSV

All campaigns with status, platforms, creative counts, approval rate and dates. Ready to open in Excel.

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Campaign briefing PDF

Full briefing for one campaign — platforms, content type, hooks, caption, USP. For external agencies.

Weekly report PDF

Overview of approved, open and expiring work this week. For management reporting.

Auto-fix issues

🌐 Fix missing languages

Auto-computes Languages from Countries for campaigns where Languages is empty

🧹 Clear generation errors

Clears Generation warning and resets Ready to generate on campaigns with ❌ errors

📋 Set missing status

Sets Status to Planning for all campaigns that have no status set

📚 Approve Draft library

Sets Status to Active for all Hooks, Captions, USPs and Disclaimers in Draft

🔢 Recalculate creatives

Updates Estimated creatives based on platforms × sizes × languages × types

🗑 Reset generated flag

Resets Assets generated so you can re-run the automation — use with caution

📉 Fix Meta CTR (÷100)

Repairs old Meta Performance Daily rows where CTR is 100× too high (e.g. 348% → 3.48%). Scans first; only touches rows above 100%.

Test automation

System diagnostics

Data hygiene

Flags campaigns that look like leftover tests (test names, or start/end dates far in the past/future) so you can archive or delete them in Airtable. Read-only — nothing is changed here.

Schema drift detector

Compares Airtable's live field schema against the names the dashboard expects. Catches renames and deletions before they break a page. Requires schema.bases:read on the token.

📰 Weekly digest

Auto-generated Markdown report of the last 7 days: briefs created, creatives approved, stuck/overdue, designer load, performance (if data available), and upcoming deadlines. Copy & paste into Slack, Notion, or email for Monday stand-up.

Role switcher — for testing

🎓 Onboarding

A 7-step spotlight tour that walks new team members through the dashboard. Auto-runs once on first visit; rerunnable here for refreshers or to test changes.

Performance sync health

Live status of the Meta & Google Ads sync. Reads the Performance Daily + Sync Config tables in Airtable. Shows last-sync times, total rows synced, unmatched ads (ads that ran in the last 14 days but couldn't be matched to a Creative via the naming convention), and rate-limit headroom.

Activity log retention

The Activity Log grows indefinitely. Periodically prune entries older than the cutoff so the table stays fast.

Older than days

Access control

Manage who can sign in and what they can do. Saved to the Airtable Team table — changes take effect within ~1 minute. Roles: admin full access · editor create & edit · reviewer approve · viewer read-only. Last login is stamped automatically.